An analysis of air market trends in Europe. The Alitalia paradox: any solution?
Title An analysis of air market trends in Europe. The Alitalia paradox: any solution? Author Riccardo Toso Abstract The following study wants to analyse the economic and managerial causes which have affected Italian carrier, Alitalia, in the last years. From the niche literature, some further evidence on its economic impact is provided: why the air market development in Italy is limited and how this company is still unable to detect